Updated: July 2017

Millions of people have no idea of the enormous control they have over their health. For decades, the powerful truth of plant-based nutrition has been suppressed. While the best scientific research on nutrition reveals that a whole food, plant-based (WFPB) diet is far superior to the standard American diet (SAD) in every health and environmental measurement, all too often people who choose a WFPB lifestyle are viewed as odd or strange. The voice of the food industry has gotten so strong and pervasive — in Washington, D.C.; in TV, newspapers, and magazines; in academic health curriculums, etc. — that as a nation, we are far afield from where we need to be, and most people don’t even realize it.  We need a new normal in America  — one where the food we eat on a regular basis nourishes instead of sickens us.

The PlantPure Nation movie tells the story of the legislative effort in Kentucky to pass the following finding of fact resolution:

“Numerous scientific studies now confirm that a whole foods diet comprised primarily of vegetables, fruits, grains, legumes and nuts without added oil, sugar and salt is optimal for human health, not only preventing a broad range of diseases and illnesses, but also reversing some of the most dangerous chronic conditions. This finding is of the highest importance to the commonwealth because it communicates a truth that has the power to save lives.”

The goal of the Kentucky effort was for government to acknowledge the truth of plant-based nutrition, with an eye toward using this statement as a springboard to advance future policy, regulations, education and advocacy. The primary focus has been at the state level. That is because the federal government has abdicated its responsibility to solve America’s nutrition/health crisis, as evidenced by the revolving door between food industry leaders and government watchdogs and the billions spent by food industry lobbyists that effectively control congressional lawmakers. In the absence of responsible federal action, the states are left to shoulder the financial burden from their share of their citizens’ skyrocketing health care costs and loss of worker productivity due to chronic disease. Moreover, states have historically often been the laboratory for experimentation and pioneering efforts that result in change.

As the popularity of the PlantPure Nation movie spreads, (it became available on Netflix February 2016), a growing number of people from across the country have been asking how they can engage in a similar effort in their own states.  In July 2017, PlantPure Communities (PPC) established an Advocacy Council to commence and guide PPC’s advocacy activities. Information about PPC’s advocacy initiatives can be found on PPC’s website.